A TOP Scottish butcher has released the "world’s first-ever chocolate haggis" ahead of Burns Night.
To mark the launch, Simon Howie has also put a “Scottish twist” on the famous Cadbury’s gorilla advert. The ad, which you can watch here, shows a life-size haggis playing Loch Lomond on a set of drums in a similar setting to the gorilla in 2007.
The limited-edition chocolate haggis is to be available in stores across Scotland from January 3 and is on sale until Burns Night.
The hot chocolate brownie pudding with chocolate chips is recommended to be served hot and cut open like a haggis to bring “theatre” to Burns Night.
Speaking about the product, Simon Howie said: “As the UK’s number one haggis brand, we wanted to bring the theatre of Burns Night to dessert for the very first time – allowing you to slice open a steaming hot haggis that’s actually a chocolate brownie and white choc chip pudding!
“We know our customers love to kick off Burns Night celebrations with our haggis bon bons and then enjoy our award-winning haggis for the main event, and now they can elevate the evening even more with our brand-new chocolate haggis pudding! It’s perfect for enjoying as a family.”
Howie was born and bred in Dunning, where the factory is based and where he still lives today. From a local butcher in the village aged 19, he was recently voted Scotland’s favourite butcher.
Clair Howison, brand director at Simon Howie, said “When I think chocolate I think of the Cadbury’s gorilla. So when it came to telling the world about chocolate haggis, a homage to this iconic advert, that has long been hailed as one of the world’s most memorable adverts, made perfect sense.
“Our version of the advert sees the patriotic build of Loch Lomond meet the surreal drum expertise of a life size haggis and we are sure it will surprise and delight – just like chocolate haggis itself!”
Simon Howie will make over 1.3 million haggises to be sold during January in the run up to Burns Night.
The Great Taste Award winning original haggis is the UK’s best-selling haggis.
The new chocolate haggis will be available for customers to purchase in Tesco, Morrisons, Asda and Sainsbury’s across Scotland at £5.00.
