A mother and daughter duo from Fife have become the face of a new House of Fraser advert celebrating the bond between mums and their girls.
Louise and Kaye Dinsley entered a competition earlier this year to become models for the department store's Mom (Jean) and Me campaign.
In the ad, Kaye says: "We work together, we spend our days off together...[she's] the person that I turn to more than anyone.
"She would do everything for everyone."
Kaye put herself and her mum - a salon boss with a business in Leuchars - forward as a surprise and couldn't believe it when shop bosses came calling.
She said: "We were so excited to have won.
"With House of Fraser being such a huge household name it was amazing to be a part of their campaign.
"Not to mention that I got to do it with my mum too."
The Mom (Jean) and Me campaign also features East London pair Yvette and Maya and North Londoners Lily and Evey - making the Dinsleys the only Scots in the campaign.
House of Fraser said the new ad was made to celebrate Mother's Day and the life-long bonds mums and daughters share - as well as to marvel at the timeless fashion of denim jeans.
Kaye added: "My mum has always let me dress myself from a very young age, which was probably a mistake at times, but it means I can express myself.
"I like to be able to move, I think mom jeans are perfect for that.”
As well as appearing in the ad campaign, Kaye and Louise also won themselves a £500 voucher to spend at the chain, which is owned by Sports Direct mogul Mike Ashley.
Ashley snapped up the chain in 2018 after it entered administration - but announced last year he would step down as chair in May 2022.
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