M&S have released a brand new Colin the Caterpillar product that has just hit the shelves.
The fancy supermarket has delighted fans by launching takeaway cake jars in three different flavours that are perfectly portioned to pack into your picnic basket.
Shoppers are going wild over one of the flavours, with Colin the Caterpillar now packaged in a £4 reusable jar to be eaten with a spoon.
Available fruity raspberry ripple and trillionaire’s flavour, the sweet treats are being hailed 'the best thing to happen in 2021'.
M&S announced the news on their Instagram page, with the post quickly going viral and receiving almost 27,000 likes in just 24 hours.
"JUST LANDED: Colin the Caterpillar cake jars! Try this on-trend treat, with layers of chocolatey Colin goodness, topped with a mini white chocolate Colin face, in store now," it wrote.
Followers swooned over the latest sweet sensation with one fan commenting: “Of all the things I didn't know I needed in life, Colin the Caterpillar cake in a jar has shot straight to the top of the list....."
Another wrote: "Surely the best thing to happen in 2021 so far?"
"I need a Colin the caterpillar cake jar and I need it now," a third commented.
However, some shoppers were not convinced over the sweet treats, claiming the Colin Caterpillar jars were "traumatic".
One person wrote: "Is that basically a Colin the caterpillar that's been run over by a lawn mower and scooped up in to a jar?"
Another commented: "Those colin caterpillar cake jars are sending me. they really chopped colin up and shoved him in a jar."
"It looks delicious but I’m also traumatised on behalf of Colin," a third penned.
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