ScotRail is set to launch a new advertising campaign to get more people across Lanarkshire using the railway.
Launching today (Monday), the advertising campaign will promote rail travel and highlight how buying a train ticket goes further than some people may think.
Featuring ScotRail customer facing teams – including drivers, ticket examiners, and station staff – the messaging focuses on the everyday moments shared between customers and staff.
The activity will run for six weeks, supporting the train operator’s work to increase the number of people travelling following the impact of the pandemic. Passenger numbers are currently at almost 70 per cent of 2019 levels.
Joanne Maguire, ScotRail Chief Operating Officer, said: “‘Your ticket goes further than you think’ is the strapline of this new campaign and we want to remind people across the country of the advantages of making a journey by train.
“With thousands of services operating every day, the opportunities are endless to travel throughout Scotland.
“And more than that, buying a ticket brings with it the support of everyone in the ScotRail team to help you on your journey.
“When you travel with ScotRail, you are investing in your community, and we hope to see more customers on our services in the weeks and months ahead as we continue to recover from the pandemic."
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