A SCOTCH whisky has today revealed a new global campaign starring cinematic icon, Harrison Ford.
The Hollywood actor has featured in a series of episodic films for Glenmorangie Highland single malt directed by actor and filmmaker Joel Edgerton.
Once Upon a Time in Scotland follows Ford as he journeys to Glenmorangie’s Highland site, and discover the skill and craftmanship that goes into making each bottle of its complex and elegant whisky.
The actor can be seen enjoying Scotland — from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram. The scenes are all shot in a deliberately "off-script" style.
Filmed in the picturesque north-east Highlands of Scotland, the campaign captures the historic distillery in Tain where Glenmorangie has been created for over 180 years, the 19th century Ardross Castle which features in The Traitors, and the landscapes surrounding Loch Glass.
Appearing alongside Ford are the real Glenmorangie distillery team — who embraced their first experience of acting under the guidance of a global cinematic legend — while the brand’s flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old appear.
Edgerton’s 12 episodes and hero film are complemented by still images shot by acclaimed fashion photographer Lachlan Bailey.
Watch Harrison Ford star in the first episode for Glenmorangie Highland single malt
They feature Ford in a Scottish kilt designed by streetwear brand Palace.
Ford said: “I loved working with the team at the Distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious.
"I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”
Director Joel Edgerton said: “I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent. It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that.
"I hope that people get to see the short film and the full-length episodes – and enjoy them and share them around.”
Caspar MacRae, president and CEO of The Glenmorangie Company, said: “Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie.
"He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team.
"Like us, he’s not afraid to laugh at himself – and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour. “We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes.”
Once Upon a Time in Scotland will roll out globally from January 28, with six full-length episodes and behind-the-scenes content available to view on glenmorangie.com, with the rest released throughout 2025.
