Gemma Collins in raking in the dosh by charging fans a whopping £555 a pop for a personalised video.
The Diva Forever star, 40, most certainly knows her worth as she's asking for adoring admirers to fork out the huge sum for the 30-second videos.
Through the website, fans are told that they can receive a personalised message from her 'for any occasion', but that the videos can't be used for marketing purposes.
Generally, the shout-outs will each cost £55, but special extras such as 'full HD' and the removal of the Memmo logo will increase the cost.
The GC's new business venture has rubbed some of her fans up the wrong way as they took to Twitter to hit out at the extortionate price range.
"WTF? £555 for a 30-second video? You would literally have to be mad to pay that," one fan fumed.
"I love the GC but no way would I splash that money on this! It's outrageous," another echoed.
While another complained: "You'd swear she was Princess Diana!!! Even she wouldn't charge this amount."
But Gemma has no qualms about splashing the cash herself.
Earlier this week, the former TOWIE star revealed that she has undergone £160 anti wrinkle injections to look more 'youthful'.
Taking to Instagram, Gemma revealed she is starting the week with a bit of self pampering – and indulging in some pricey ‘mesofiller’ injections.
The much-loved TV star explained that the treatment – a non-surgical medical technique that injects 'potent molecules' into the injection points to encourage skin to tighten – combined with the power of the full moon would transform her.
"So guys I’m so excited to have some self love me time on the full moon," Gemma told fans.
“I feel like it’s a full moon tonight guys, so you’ve just got to do everything self care. I had reflexology today. Everything to kind of keep you on the level when a full moon is happening.
"As you can see, I’ve been at work all day. What’s so great about this new treatment is it’s not filler, it’s not Botox, it keeps you looking youthful. Which, guys, we all want that now. That nice, youthful look without looking pumped up, filled up."
