As the weather begins to change, it's the perfect time to start planning ahead for Easter and the summer holidays. If your family is a band of thrill-seekers, there’s no better day out than a trip to Alton Towers. Located near Stoke-on-Trent, the theme park and resort complex is best known for its exhilarating rollercoasters.
In fact, when you take a trip to Alton Towers, you’ll have the chance to experience a world record-breaking ride – the smiler holds the title for the rollercoaster with the most inversions, with 14 loops. To make sure you get the best deal, booking in advance means that you’ll enjoy cheaper tickets and better availability.
We understand that days out with all the family can soon become expensive – the costs of tickets, food and transport add up. To help you enjoy a thrilling day out for less, our team of expert deal-hunters at The Independent have been busy tracking down the best Alton Towers discount codes and deals to help you save. There are huge discounts - right now, you can get up to 57 per cent off tickets when booking online.
Top Alton Towers discount codes
All about Alton Towers promo codes
The popular Alton after-dark event returns from mid-March, offering you a chance to soar through the night sky. You’ll spot the wicker man glowing in the depth of the night, and enjoy the heart-thumping thrill of falling into darkness when you get to the vertical drop on oblivion. With current savings, you can book your Alton Towers day passes for as little as £29, with up to 57 per cent off.
Alton Towers also has a unique hotel with a hot air ballon running right up the middle. If you want to make a holiday of it, consider booking a short break, with incredible prices from £90 per family. Right now, there’s up to 20 per cent off selected breaks with the Merlin Annual Pass at Alton Towers.
The resort is home to a waterpark, the UK’s first rollercoaster restaurant, two wacky nine-hole golf courses and the fantastic CBeebies Land. With so much on offer, there’s fun guaranteed for the whole family.
Alton Towers also offers short breaks at the on-site resort from just £70. Enjoy the fun of a themed room, exclusive entertainment, activities, crazy gold and breakfast included. Book between 15 March and 17 July to enjoy a fun-filled adventure without the crowds. Kids can even ride half-price, making it the perfect time to treat the little ones to a magical experience. This offer is only valid until 31 March, so be quick.
If you’re living on a student budget, you don’t have to miss out on the fun. When verifying your student status, you can enjoy 25 per cent off tickets and enjoy £21 student tickets or 20 per cent off on a short break. We think that beats a trip to the student’s union.
With the Annual Gold Pass at Alton Towers you’ll get 20 per cent off waterpark admission prices and a bunch of other perks like free parking and 20 per cent off food and retail. The Silver Pass includes entry for 12 months and up to 10 per cent off food and drink.
More ways to save on tickets and stays
Merlin passes are a great way to save on your tickets and hotel, with 10 per cent off fast track, and free parking for gold and platinum pass holders. You’ll also be eligible for up to 20 per cent off your hotel stays, and much more.
In addition to the exclusive online offer of £29 entry for an adult and toddler (aged five and under), you can spend the whole day at Alton Towers and CBeebies Land and add on an extra aged five and under for just £5.
Blue Light Card holders can make use of various offers throughout the year upon their visit to Alton Towers, so it’s always worth checking out what deals are available on tickets and stays.
Why visit Alton Towers?
Alton Towers Resort is home to more than 40 rides and attractions, with fun on offer for the whole family – whether you’re looking for an afternoon of thrills so intense your heart feels like it’s beating out of your chest, or would rather let the day pass by while splashing around in the waterpark.
Adrenaline lovers will enjoy riding nemesis reborn, oblivion and rita, which promise to provide serious thrills. But for those looking for something even more intense, the theme park has some exciting new developments for 2025. although the park’s oldest ride will close this year, Alton Towers recently revealed details of the new 78ft tall toxicator ride. It has a 'world-first' feature - it’s the highest topspin ride in the world. It opened which opened on 15 March – just in time for the Easter holidays.
How we find the best Alton Towers deals
The Independent’s deal-hunters are committed to bringing you the best deals. With Alton Towers being such a hit, we’re always on the lookout for ways to help you save on your next trip. We track the prices of tickets throughout the year so that we can bring you the best possible deals.
Why you can trust us
We’ve been consumer champions at The Independent since 1986, bringing you the latest news on products, brands and retailers that we know you love so that you can shop smart. We source the best discounts during some of the biggest annual shopping events of the year – think Amazon Prime Day, Black Friday and Boxing Day sales – and day-to-day savings on tried and tested products.
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