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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq A-Awsat

Saudi Broadcasting Authority Signs 3 Agreements with Global Media, Tech Organizations

SBA Riyadh
General view in Riyadh, Saudi Arabia, June 21 2020. REUTERS/Ahmed Yosri

The Saudi Broadcasting Authority (SBA) and three international companies with technological and media expertise signed a number of agreements at the Future of Media Exhibition (FOMEX), which was held in Riyadh on the sidelines of the 22nd Arab Radio and TV Festival.

CEO of SBA Mohammed Fahad al-Harthi signed the agreements with the representatives of the media companies.

Al-Harthi emphasized the strategic importance of the SBA's digital transformation project and the significance of these relationships in leveraging the expertise of the top companies in the industry.

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