The National Center for Palms and Dates is participating in the "SIAL Paris 2022" exhibition in Paris, France, which is taking place from October 15 to 19, the Saudi Press Agency reported on Sunday.
The center's participation in the exhibition aims to boost the marketing of Saudi dates, activate international partnerships between producing countries and international markets, and share the data, studies, and experiences regarding dates, their production, and digital platforms, SPA said.
Besides the National Center for Palms and Dates, 11 distinguished companies in the Kingdom are also participating in SIAL 2022, showcasing the Saudi date brands to open new marketing horizons that would boost the export value of dates and enhance non-oil revenues in the Kingdom, SPA said.
The Saudi Dates Business Platform, one of the Center’s initiatives that facilitates the process of purchasing and delivering Saudi dates and their derivatives to various countries around the world, is also participating, in addition to the Ministry of Culture represented by the “Year of Saudi Coffee” initiative, one of the most prominent cultural symbols in the Kingdom, the news agency added.
