Whatever device has a screen has the possibility of being an Xbox, or so Microsoft has been claiming over the last month. Whether you've been a fan of Microsoft's latest ad campaign, we've already seen the effects of this approach prior to the ad launch. With games such as Sea of Thieves, Indiana Jones, Grounded, and more coming to PlayStation, it's left gamers a little split.
Initially spotted by Stephen Totilo, Microsoft CEO Satya Nadella made some statements related to Xbox's approach at the annual Microsoft shareholders meeting. During the session, Microsoft investor relations vice president Brett Iversen asked Nadella to comment on the $69 billion Activision deal. In response, Satya pointed to their latest advertising approach.
"Let's take that joy of gaming everywhere," he said, referencing the plethora of devices where players can play Xbox titles. "We are redefining what it means to be an Xbox fan; it's about being able to enjoy Xbox on all your devices."
It doesn't look like Xbox is backing down from their delivery strategy anytime soon. They're looking to reach the maximum number of players in the shortest window possible, and with the ever-changing gaming landscape, can you blame them? Maybe, but that's for every current Xbox fan to decide on their own.
Xbox's content strategy remains contentious
Recently, this point has become more contentious. With Indiana Jones coming to PlayStation sometime early next year, fans are again questioning Xbox's strategy. Our own exec editor Jez Corden created a poll asking gamers how they felt about exclusive games.
Do you care if Xbox has console exclusive games?December 13, 2024
Almost 55% of respondents indicated that they care about whether Xbox has exclusive games, and I count myself among that group. Although a poll posted on X may not be scientific or definitive evidence, it still reflects something meaningful about the current atmosphere surrounding Xbox's messaging and decisions.
Are you thinking about leaving Xbox?December 16, 2024
Hours before this latest Xbox message hit socials, Jez had posted another poll, asking if fans were leaving Xbox. Here, only 46% of gamers said they haven't left Xbox.
Excluding whatever PlayStation or PC gamers answered this, 26.5% of gamers have claimed they're either leaving soon or waiting to see. What that waiting to see could potentially mean multiple things to players, but I'm willing to bet a decent amount of change that some of them are waiting to see what Xbox's exclusivity strategy will be.
See, many are still holding out hope that it's not the whole slate headed to other platforms, i.e. PlayStation. Again, I count myself amongst that group. While I do the majority of my gaming on PC, my living room device has always been an Xbox. I have a PlayStation as well, but my preferred ecosystem has been the way of achievements. If the games on Xbox are headed to PlayStation, but the games on PlayStation aren't headed elsewhere, then that runs into some leading questions.
Then again, that's the angle Xbox is taking, isn't it? Everything is an Xbox, including my PC. Maybe they feel they don't need me to buy another Xbox down the road and instead PC is the only place they care to see me. Hey, at least it would save me from having to pay for Ultimate, I'd only have to buy PC Game Pass going forward.
What do you think about the latest message from Satya Nadella? Does this move the needle for you in any fashion? Let us know in the comments below or on social media. I'll be sure to read the responses and have friendly conversations!
