Samsung Electronics has been honored with a total of 75 awards at the prestigious iF Design Awards 2024, a renowned German international design competition. The awards spanned across nine categories, recognizing outstanding designs in Product Design, Packaging Design, Communication Design, Interior Architecture, and more.
Gold Awards for Innovative Products
Among the accolades, Samsung received two Gold Awards for its cutting-edge designs. The OLED TV (S95C) was recognized for its ultra-slim profile of 9.9mm, providing a seamless installation experience and immersive audio-visual quality with Dolby Atmos technology. The packaging of the Galaxy Z Flip5 Maison Margiela Edition stood out for its unique stitching pattern and artisanal design aesthetic.
Diverse Range of Recognitions
In addition to the Gold Award-winning products, Samsung's design excellence was acknowledged in various categories. The Bespoke AI Laundry Combo™, Music Frame wireless speaker, Galaxy Z Flip5, and Galaxy Z Fold5 foldable smartphones were among the products celebrated for their innovative design and user experience enhancements.
Other notable recognitions included Samsung Now+, a feature that displays useful information on the TV screen without turning it on; Q Symphony, which optimizes sound experiences using AI technology; and the redesigned Samsung website, offering an enhanced mobile experience and user-friendly interface.
Continual Progress in Design Innovation
TM Roh, President and Head of the Corporate Design Center at Samsung Electronics, emphasized the importance of design in enhancing user experiences. He highlighted Samsung's commitment to evolving design that aligns with changing consumer lifestyles and elevates product functionality.
Overall, Samsung's success at the iF Design Awards 2024 underscores the company's dedication to pushing the boundaries of design innovation across a wide range of products and services.
