As Samsung Electronics looks ahead to 2030, the company is unveiling a new design philosophy that aims to redefine its approach to product development. The new direction, known as 'Samsung Design Identity 5.0 (DI 5.0): Essential·Innovative·Harmonious,' sets the stage for a future focused on creating products that seamlessly integrate into users' lives.
Samsung's Design Philosophy and Its Evolution
With over 1,500 designers working across seven global design studios, Samsung has long been committed to solving everyday problems for a diverse range of customers. The core design philosophy, 'Inspired by Humans, Creating the Future,' remains unchanged since its inception in 1996. However, in response to evolving lifestyles and preferences, Samsung has refined its design identity to align with the changing landscape.
Essential·Innovative·Harmonious. What Does That Mean?
The new design philosophy emphasizes three key elements: essential, innovative, and harmonious. Essential design focuses on optimizing user experience by eliminating unnecessary elements. Innovative design brings valuable changes to customers' lives through creativity and technology. Harmonious design seeks to unify products with society, the environment, and human values.
A Future of Infinite Possibilities
Samsung's commitment to essential, innovative, and harmonious design principles is aimed at empowering customers globally and enriching their lives through meaningful experiences. The company's dedication to creating designs that resonate with users' needs and aspirations is evident in its latest product offerings.
At Milan Design Week 2024, Samsung will showcase its vision for a better future with the exhibition 'Newfound Equilibrium,' highlighting the balance between humans and technology. This event underscores Samsung's ongoing pursuit of innovation and user-centric design.
History of Samsung's Design Identities
Throughout its history, Samsung has evolved its design identities to reflect changing trends and consumer demands. From simplicity and emotional journeys to meaningful and bold designs, the company's journey culminates in the 'Essential·Innovative·Harmonious' philosophy that will shape its product development until 2030.
