Samsung has unveiled its latest lineup of Galaxy smartphones, the Galaxy S25 models, in San Jose, California. These new models are designed to integrate artificial intelligence (AI) into users' daily lives, aiming to simplify tasks and enhance user experiences. The Galaxy S25 is the second generation of Samsung smartphones designed for the AI age, following Apple's entry into the market with the iPhone 16.
While the hardware of the Galaxy S25 remains largely similar to its predecessor, it features upgrades such as a faster chip and a more powerful ultrawide lens on the camera. Samsung is positioning the Galaxy S25 as an 'AI companion' capable of understanding user requests, learning routines, anticipating needs, and performing various technological tasks like removing unwanted sounds from videos or identifying songs.
The AI on the Galaxy S25 can switch between apps to fetch, summarize, and manage information stored on the device. Samsung has introduced a 'personal data engine' that creates customized digital profiles based on user behavior patterns. The company emphasizes privacy protection by storing AI knowledge within a secure digital fortress.
The Galaxy S25 models are priced similarly to their predecessors, with the standard model starting at $800, the Plus model at $1,000, and the Ultra model at $1,300. These smartphones are set to hit stores on February 7, offering an enhanced user experience with integrated vocal and cross-app features.
Samsung's focus on AI technology has led to increased sales, with 32 million Galaxy S24 models sold in the first nine months of last year, a 25% rise from the previous year. However, Samsung faced challenges in the lower-end smartphone market due to competition from Chinese manufacturers, resulting in a slight decline in total smartphone shipments.
The Galaxy S25 will leverage AI technology from Google, offering features like 'circle to search' for identifying song titles in videos. These AI enhancements will debut on the Galaxy S25 before expanding to other Android phones later this year. Google is also enhancing AI capabilities on its Pixel phone, though it currently lags behind Apple and Samsung in the smartphone market.
