Samsung Electronics Co. is making waves in the smartphone market with its latest Galaxy S24 models, offering a 10% discount on all units for a limited time. This move comes as part of Samsung's strategy to leverage artificial intelligence features to compete with Apple's iPhone.
The discount, available for the base, Plus, and Ultra models, can be redeemed using the code '7DAYS' at checkout, valid until March 19th. Additionally, customers in the U.K. can combine this offer with the 'APP5' code for extra savings when purchasing through the Samsung Shop app.
While U.S. shoppers can enjoy a $120 discount on the Galaxy S24 Ultra 512GB model, Samsung is also promoting a free 12-month Disney Plus subscription for Galaxy phone owners in the U.K. through the Samsung Boost scheme, ending on March 31st.
Not to be outdone, Google and Motorola have also been aggressively discounting their smartphones. Google recently slashed prices on its Pixel 8 range, with significant savings on various models. Motorola, on the other hand, has reduced prices on its foldable Razr phone and other handsets.
These price cuts are part of a broader trend among major smartphone manufacturers to attract users to their subscription services. Google, for instance, has integrated Nest Aware and Fitbit Premium into its Google One cloud storage plan, with potential additions like YouTube Premium in the future.
Samsung's aggressive pricing strategy aims to drive adoption of its AI features, hinting at potential subscription-based offerings in the future. By offering competitive discounts and incentives, Samsung is positioning itself to capture a larger share of the market and drive user engagement.
In response to Samsung's sale, Google has further reduced prices on its Pixel 8 range, signaling a continued battle for market share in the smartphone industry. With ongoing price wars and promotional offers, consumers stand to benefit from a competitive marketplace with attractive deals on cutting-edge technology.
