When Sam Fender makes a promise, he certainly delivers.
The North Shields hero headed straight to the Low Lights Tavern when he arrived back home from the Brit Awards on Wednesday night to hand over the statuette.
Sam, who was still wearing the outfit he had on at the ceremony at London's O2 Arena, was met by a crowd of hometown supporters outside celebrating his best rock/alternative singer win.
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The Seventeen Going Under singer waved his Brit Award in the air before telling the delighted crowd he hadn't slept since the Brits but wanted to "keep going" and party at home.
The 27-year-old is a former barman at the pub and he was discovered there by his manager Owain Davies, who he thanked in his acceptance speech.
After picking up his first Brit Award in 2019 for the critics' choice rising star, Sam donated the trophy to the pub to be used as a quirky beer pump.
In the run-up to this year's Brits, Sam pledged that if he took home a second award he would do the same again.
Sam, who was also nominated for Artist of the Year and Album of the Year, had urged fans to vote for him to win the best rock/alternative singer on TikTok.
And his loyal fans didn't disappoint, with Sam returning home victorious to hand over the honor to the place where it all started for him.
Ahead of his win, Cameron Boyd, who owns the Low Lights with Danny Higney, said the pub and the whole community wanted him to do well.
"When he's at home and he's not going away he and his band come in quite often," he said.
"His friends all drink here and people who know him.
"Everybody loves to see him doing well, all the local people are behind him, he's got the whole of North Shields behind him.
"He's proud of where he comes from, he's not a Newcastle lad, he's a North Shields lad and he's so supportive of the little town he's come from.
"It's really important to him."
*Video by Kelly Hammerberg.
