Former Newcastle, Sunderland and England manager Sam Allardyce appears to have launched a modeling career.
'Big Sam' has been hired by Asda to model for a Christmas and World Cup campaign on its George Menswear Instagram page.
Allardyce, who last month told Chris Kamara and Ben Shephard that he has "no regrets" about leaving his Sunderland job for his 67-day stint as England manager, dons Christmas cardigans and jumpers in the videos posted to the Instagram page.
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In one clip, a festive sweatshirt-clad Big Sam sings "I'm too sexy for my jumper" while dancing, before wrapping a gift.
Allardyce has been given the nickname 'Big Sam-ta Claus' by the supermarket fashion brand. In the latest post, he celebrates England's passage to the World Cup knock-out stage and urges followers to get into the Christmas spirit.
"England are into the knockouts, it's time to order that tree, and don't forget the star striker on the top," says Allardyce, before the star, with a number 9 on, falls off the tree.
George Menswear says: "Don’t let the fixtures make you forget the festivities. Turn notifications on, and let Sam manage you through our Christmas calendar."
England play Senegal at 7pm on Sunday December 4. The match will be broadcast on ITV.
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