Miu Miu had an incredible 2024. The once under-the-radar brand only known to the fashion faithful has exploded. The Lyst Index Q4 24 report makes it official, admitting Prada's sister label scored the number one spot three out of last year's four quarters. Can the brand keep the momentum going in 2025? Well, Saint Laurent climbed to the number two spot on the hottest brands ranking so there might be some competition.
Prada comes in at number three, followed by Loewe, Coach, Bottega Veneta, Alaïa, Moncler, The Row and UGG. A luxury slowdown appears to have created space for more affordable labels like Coach and UGG to make serious inroads. In fact, Coach's Brooklyn bag is this quarter's most-wanted product with an impressive 46 percent spike in searches. (Coach's cherry bag charm also makes the list.) UGG's reemergence was boosted by TikTok's "Mini UGG outfit inspo" popularity.
While not in the top 10, COS managed to crack the top 20 for the very first time. It earns the 17th spot on the list with demand jumping 16 percent. That's likely due to high demand for its classic cashmere sweater, the quarter's fifth hottest product.
Click here to read The Lyst Index's full Q4 24 report.
