Millions of households are searching for cheaper brands at the supermarkets, due to the cost of living crisis. The price of everyday basics has risen to a noticeable amount for items most shoppers wouldn't normally think twice about chicking into their basket.
In recent months, the price of a tub of Lurpak has risen to £5, causing a stir online. As such, many people have been opting to buy cheaper, own-brand butter of late, but even that seems to have been unable to escape the price hikes.
People who shop in Sainsbury's, Tesco and Aldi have taken to social media to share their outrage after spotting the price of own-brand butter in the supermarkets, as reports Birmingham Live.
Posting on the Extreme Couponing and Bargains UK Facebook group, a user named Theresa Berry shared how she'd been to visit several shops and noticed that £1.99 was the "going rate" now for own-brand butter. Alongside snaps of Sainsbury's unsalted butter, costing £1.99 (an Aldi price match), she shared an image of Country Life butter costing £2.50.
Theresa wrote: "Been to several supermarkets and £1.99 seems to be the going rate for a packet of own-brand butter now!! Crazy times!!" Currently, a 250g block of own-brand butter costs £1.99 in Sainsbury's, Tesco and Aldi.
The same product is priced at £2 in Asda, and £2.15 in Morrisons on their websites, while Lidl currently seems to be the cheapest, charging just £1.75. More than 150 people replied to the post, with many sharing their frustrations and some saying the prices made them want to "give up".
One person said: "I sent my husband a picture of butter at Tesco for £1.99 earlier as I was so annoyed. I bet the farmers aren't even seeing an increase in their profits either. It was £1.45 at the beginning of the year!"
Another replied: "It’s totally unjustifiable how is it possible for the price to rise soooo much within less than a week." A third posted: "Even Aldi butter has gone up."
Someone else added: "I'm sure it was £1.20 only a few months ago.. and I thought that was expensive." This comes after one mum recently went viral for sharing how she makes her own butter for just 36p.
Jo Rourke from Manchester got a tub of whipping cream from Tesco reduced from £1.20 to 36p and poured it into a mason jar. The 40-year-old popped on the lid, gave it a good shake for a couple of minutes, then added salt and shook it up some more.
In total, she shook the whole thing up for 10 minutes in total and claimed the end result was "absolutely delicious". The Mirror has contacted Sainsbury's, Tesco and Aldi for comment.
