Sainsbury's is further helping shoppers out during the cost of living crisis by cutting the cost of more than 40 own-brand dairy products.
From today, shoppers are able to make savings of up to 60 percent across a wide range of items, such as cheese, yoghurt and cream, reports The Mirror. Nectar Prices members will also be able to find savings on popular brands including Lurpak and Philadelphia.
Sainsbury's has confirmed that its most recent wave of price cuts would not have an impact on how much it pays its farmers.
The move comes just as the UK supermarket giant has been announcing a wave of price cuts and money-saving initiatives to help shoppers battle rising food costs on store shelves.
At the beginning of last month, Sainsbury's joined a host of other UK supermarket chains by slashing the cost of own-brand bread and butter staples, with savings up to 11 percent.
The supermarket has also announced that all of its own entry-price point brands will be moved under one label, Stamford Street, in a move that will make it easier for shoppers to find.
Rhian Bartlett, Food Commercial Director at Sainsbury’s, said: “With the rate of grocery inflation remaining at a record high, we want to do everything we can to help our customers manage their budgets and keep prices low on the products they buy most often.
"Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers.
"As we see the commodity prices starting to fall for milk, we have lowered the price of over 40 own brand products in supermarkets.
"From today, customers will be able to save as much as 60% on the price of a wide range of items including hard and soft cheeses, yoghurts and cream.
"We are also adding popular dairy products to our Nectar Prices campaign for the first time tomorrow, including customer favourites like Lurpak and Philadelphia.
"We are relentlessly focused on offering our customers the best possible value so they know that they are getting a great deal on their everyday staples when shopping with us."
Examples of Sainsbury's dairy price cuts:
- Fat Free Natural Yoghurt - Was £1, Now 40p (60% off)
- Light Soft Cheese 250g - Was £2, Now £1.20 (40% off)
- Fat Free Cottage Cheese Natural 300g - Was £1.85, Now £1.30 (30% off)
- Double Cream 300ml - Was £1.65, Now £1.15 (30% off)
- British Mild Cheddar 400g - Was £3.70, Now £3.40 (8% off)
