Sainsbury's shoppers have spotted a "rude" clearance sign amid rushing to stores to get last-minute items for Christmas.
One customer was left in hysterics when she stumbled across a discounted product in the festive gift aisle at her local supermarket. Helen Blackhurst spotted the light-up sign in a store and felt compelled to share a photo of it on Facebook. The light-up sign is supposed to read "be kind" but many people see something else when they look at it.
The mum shared a post to popular Facebook group Family Lockdown Tips and Ideas, which has more than 1.2 million members. Her post has quickly amassed hundreds of likes and comments, with many social media users with several admitting their confusion over the item.
READ MORE: Lidl heater that 'warms rooms for pence' on sale for under £20
Along with a snap of the Christmas gift, Helen said: "Can we have a strangest Christmas decoration thread? (I fully appreciate the irony with what it says!)"
One person said: "B***end?!", with a second replying: "That's exactly what I thought". A third said: "Now I can't unsee it!", while a fourth user had the same idea, writing: "All I can see is 'b***end'."
Another suggested: "Be kernel!" One mum said: "I saw the 'be kind' in Sainsbury's a few days ago, it was my daughter who is nine that translated it to me, I could not work out what it said." Another said: "Saw this in Sainsbury's today. Had to read the price label to know what it said!"
An Argos spokesperson told the Mirror : "We offer a range of great value neon lights at Argos, with the 'Be Kind' light currently available at half price. We're sorry for any confusion that may have been caused."
Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here
READ NEXT:
- H&M shoppers wowed by 'stunning' £28 boots' that are 'perfect for winter'
- New The Reader bar and restaurant opens in former Cuthbert's bakery venue
- Argos £45 blanket that 'keeps you warm all night' for less than 3p
- Huge Liverpool ONE store opening after 'continued success'
- 'Forever thankful' hotel owner throwing huge gala to thank team for saving his life
