Sainsbury's have introduced £2 fruit and vegetable boxes in a bid to become more environmentally friendly and reduce food waste.
The boxes will be called 'Taste Me, Don’t Waste Me' are now being made available in more than 200 selected supermarkets across the UK.
It follows a successful trial back in January of this year, according to The Grocer, with the products carefully selected to ensure freshness. The boxes include a variety of surplus fresh fruit and vegetables sold at a lower price to make it more affordable amid the ongoing cost of living crisis. Shoppers can find the boxes in Sainsbury’s fresh produce aisle.
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The move forms part of the retailer’s commitment to halve food waste across its value chain by 2030. Previously the supermarket removed best before dates from more than 100 product lines with more than 130 lines to follow.
Sainsbury’s director of fresh food Richard Crampton said: "At Sainsbury’s we’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too.
“It’s great to see shoppers have been enjoying the boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country.”
He added: “We believe everyone deserves to eat well at an affordable price, and we hope this additional support will ensure good-quality food doesn’t go to waste."
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