Saisnbury's is slashing the price of its own-brand toilet paper by up to 11 per cent as part of growing trend of falling wholesale costs.
The UK's second-largest supermarket chain said the cost of pulp used to make the paper, which had fallen for the first time in two years, allowed them to drop the prices. It comes after the supermarket alongside other retailers cut the price of many items such as milk, butter, bread, pasta, and vegetable oil in the past year.
Food prices previously experienced a sharp rise following Russia's war in Ukraine which continued to place pressure on commodity costs. The Office for National Statistics said food inflation remained at 19.3%, down only slightly on March’s eye-watering 19.6% and remaining close to the highest rate for more than 45 years
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Rhian Bartlett, food commercial director at Sainsbury’s, said: “The rate of grocery price inflation remains at a record high, which is why we are continuing to lower prices wherever we can on the food and household products our customers buy most often. After more than two years of inflation on the price of pulp, we are now seeing a decline which is enabling us to pass savings directly on to our customers and reduce the price of our own brand toilet roll.
“In addition to food, we’re focused on battling inflation on high volume household products that we know customers buy day in day out.”
Meanwhile, the Competition and Markets Authority has launched an investigation into high food and fuel prices. It said it will examine whether a "failure in competition" meant customers were overpaying for goods.
However, grocers have denied profiteering, with the British Retail Consortium saying stores are working to keep prices 'as low as possible'.
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