Sainsbury's customers have been left floored over the price of a box of frozen fish fingers, with one saying the astronomical price made them "fall to their knees".
Shoppers have had to battle a range of rising prices recently due to the cost of living crisis which has seen soaring costs across food, petrol and energy bills. Just recently, Lurpak butter was the topic of conversation after one single tub was costing up to £7 in certain supermarkets.
And now the price of another household staple has caused outrage among shoppers, with an 840g box of Birds Eye 30 Cod Fish Fingers being sold at £7 in Sainsbury's.
The disbelief was sparked after one shopper - known as Danielle - took to Twitter to share the price of the much loved freezer staple, reports My London.
The post read: "Nearly fell to my knees in de people food establishment.”
One user commented: "£7? Jesus soon reach.”
Another said: “£7 bludclart pounds!”
A third commented: “I remember when this was £3.50. Wow.”
A fourth replied: “Sainsbury’s absolutely bugging.”
Some even shared their shock at what other products were costing them, with someone explaining: “I paid £3.80 for @Warburtons gluten free wraps yesterday- it would be cheaper to live off mc ds at this rate. There’s 5 wraps in there. Sickening.”
One person worked out each finger would come to a total of 23 pence, asking: “23p each is bad???”
Another replied: “Yes. Especially at that volume.”
It is the latest price hike that shoppers have had to deal with over the past couple of months, with many looking for cheaper alternatives to some of their favourite products.
Customers looking for a cheaper alternative to Lurpak butter were recently raving about the supermarket's 99p Greenvale Olive Oil Spread that was considerably cheaper than the Danish-owned brand.
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