Sainsbury’s has today expanded its Nectar Price discounts to include fresh produce and ready meals for the first time.
Nectar Price was launched in April this year and offers lower prices to customers that are signed up to the Nectar card loyalty scheme.
Some of the new discounts customers with a Nectar card will see include Sainsbury’s Strawberries for £1.75 instead of £2.25, as well as Sainsbury's Easy Peelers for £1 instead of £1.35.
Other products that are now part of Nectar Prices are Sainsbury’s Best of British apples for 85p instead of £1.70, as well as Sainsbury’s Taste the Difference Jersey Royal Potatoes for £1.50, down from £3.
The ready meals Nectar card holders will find discounted include Sainsbury’s Taste the Difference Fish Pie which costs £3.75 instead of £4.25, and Sainsbury’s Chicken Tikka Masala, down to £3.75 from £4.25.
Shoppers can also get lower prices on some branded ready meals, such as Wasabi Chicken Katsu Curry with Rice which costs £3.75 instead of £4.25 and Charlie Bigham's Lasagne, which is £7 down from £9.50.
The expansion today means some 18 million shoppers with a Nectar card can now get lower prices on over 2,800 products in stores
Sam Burston, Director of Nectar & Loyalty at Sainsbury’s, said: “We’re always looking for new ways to provide great value to our customers all-year round, helping customers make their money go further.
“With new offers now available on fresh produce and ready meals, shoppers can now access lower prices on a wider range of essential everyday items.
“We’re delighted that Nectar Prices has proven popular with our customers so far, and we’ll continue to expand it further in the future.”
Examples of new Sainsbury's Nectar Prices
- Taste the Difference Vittoria Cherry Vine Tomatoes 250g: Nectar Price - £1.75; Normal price - £2.25 (22% saving)
- Sainsbury’s Strawberries 400g: Nectar Price - £1.75; Normal price - £2.25 (22% saving)
- Sainsbury’s Medium Ripe & Ready Avocados x2: Nectar Price - £1.20; Normal price - £1.60 (25% saving)
- Sainsbury's Easy Peelers: Nectar Price - £1; Normal price - £1.35 (26% saving)
- Sainsbury’s Best of British Apples: Nectar Price - 85p; Normal price - £1.70 (50% saving)
- Taste the Difference Jersey Royal Potatoes: Nectar Price - £1.50; Normal price - £3 (50% saving)
- Wasabi Chicken Katsu Curry with Rice 450g: Nectar Price - £3.75; Normal price - £4.25 (12% saving)
- Charlie Bigham's Lasagne 690g: Nectar Price - £7; Normal price - £9.50 (26% saving)
- Sainsbury’s Chicken Tikka Masala 400g: Nectar Price - £3.75; Normal price - £4.25 (12% saving)
- Stonebaked Margherita Pizza 265g: Nectar Price - £1.75; Normal price - £3.50 (50% saving)
- Taste the Difference Fish Pie 400g: Nectar Price - £3.75; Normal price - £4.25 (12% saving)
