Greater Manchester's night-time economy advisor Sacha Lord is taking on a national role to support the work of bars and venues across the UK.
Mr Lord has been named chair of the board of directors at industry group the Night Time Industries Association
Sacha Lord is co-founder of Parklife and The Warehouse Project. The NTIA says his appointment will add "considerable weight" to its work raising awareness of the importance of the night time industry to the UK economy.
During the pandemic the NTIA pushed hard for additional support to be given to bars and venues that faced closures and restrictions.
Mr Lord said: "The Night Time Industries Association is a critical player in the sector, and has been a key voice in representing operators, not just in London but nationally across the UK.
“I am honoured to be joining as chair at this pivotal time in the sector’s recovery. There is still so much work to be done to help operators through these difficult times, and I wholly support the NTIA in their efforts to create better working practices for those in the industry, achieve greater funding for businesses nationwide, and develop vital initiatives to ensure everyone working within, or using the night time economy, gets home safely.”
Michael Kill, CEO at the NTIA, said: "I have been lucky enough to have worked very closely with Sacha over the last three years, and alongside welcoming him as the chair of the board of directors at The Night Time Industries Association, would like to personally thank him on behalf of the industry for his exceptional work and support during the crisis.
"As a leading figurehead within our industry, we are looking forward to harnessing his passion and drive in establishing a stronger voice for the sector, adding another dimension to the public and political agenda to drive home positive change, and support an extremely ambitious strategy for the sector in the future.
"The unanimous appointment by the board is testament to the tireless work that he has put into representing this industry."
