The acid-tongued social media team at Ryanair has mocked a traveller whose bag was damaged on a flight.
The low-budget airline has a proud history of riding with the punches when it comes to criticism on social media.
In the past, it has joined in with jokes about the way the airline seems to charge for almost everything and the amount of legroom available for each seat.
Today Ryanair's social media team ventured out of the company's Twitter mentions and actively went looking for trouble.
It landed upon Ryan Meaney, a back-up dancer and member of New Rules, an English-Irish pop band.
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He first came to the budget airline's attention in September after tweeting 'f***ing hell can we just fly already please', to which Ryanair wrote 'Only if you're Ryan Nicey'.
Today Ryan posted a photo of himself with a wheelie suitcase with one of the wheels missing.
He wrote: "Thanks airport staff! Suitcase busted up real good! And missing a wheel now so it falls over every few minutes. Which is cool! Cheers to a great trip."
It seems Ryan was not flying with Ryanair and had landed in Chicago Airport.
"Ryan, be nicey. Wheely sorry to see this," the airline wrote in response.
In September, Ryanair's social media team trained its aim at Marta Kelly after she uploaded a picture of her seat onboard one of the Irish airline's jets.
The 38-year-old said she paid around €14 (£12) extra for a window seat on the flight from Warsaw to Malta for a short holiday with her husband after a business trip.
She explained how they had booked a seat next to a window, only to be situated right beside the plane's exit door.
Writing on Twitter, Marta said: "Seriously @Ryanair I paid for the window seat."
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In a comically half-hearted response, the airline's official Twitter account decided to point out to the user that they were placed next to something akin to a window.
The company's social media team simply reposted Marta's picture and circled the small glass hole in the exit door.
Mum Marta, a trader from Limerick, Ireland, told the Irish Mirror : “I loved the extra leg room don’t get me wrong.
"But thought it was a great opportunity to tweet at Ryanair because they always joke about window seat 11A that has no window at all.
“This was too funny to pass on. Love their marketing team and the banter they have.
“I like having a laugh and was hoping they will take it in good humour – they did. Still laughing at the commotion it caused."
Other social media users were quick to point out the hilarity of Ryanair's response, with one person commenting: "There's no such thing as customer service anymore and it's great."