A 'ruthless' door-to-door fish salesman who ripped off customers as old as 105 has been jailed. Craig Henderson earned more than £250,000 by mis-selling fish and intimidating customers into buying at inflated prices, a court heard.
Some 110 victims from across the UK gave statements to investigators. One said she felt pressurised into buying, telling the inquiry team: “He was like having 10 Jehovah’s Witnesses at the door at the same time.”
Sabrina Goodchild, prosecuting, said Henderson, 51, predominantly targeted the elderly or otherwise vulnerable people by aggressively selling door-to-door. Around two-thirds of victims were aged over 60, Ms Goodchild said, two were aged 95-105 and one was even older than that.
He deliberately set out to defraud customers from the start, she said, selling cheap frozen fish as fresh at an average of three times the retail price, using vans with other, legitimate firms’ logos on the side so he could not be traced. The older the victim the more he charged, the court heard.
Victims were not given receipts or a contact number to complain to, cheaper species were sold as expensive ones, and packaging was not labelled so consumers had no idea of a use by date. Henderson or his staff would even enter victims’ homes and start loading their fridge with supplies before the customer had agreed a price.
Some of the fish was of such poor quality it had to be binned, with one buyer saying the produce was so off it made their freezer smell, despite it being frozen. Victims were to later complain that they only agreed to buy products so Henderson would leave their property, and one said she would hide should he ever come to her door again.
A retired nurse said she felt embarrassed at handing over £150 for 14 pieces of fish. Another was visited four times by Henderson and spent £698 on fish, Teesside Crown Court heard.
A retired teacher said she now felt gullible and upset at being tricked by him. After he was arrested, investigators traced sales on his bank account totalling £246,000, but the true level of the cons would have been much higher if the unknowable amount of cash sales was included.
Henderson, of Fir Avenue, Durham, admitted a single charge of fraudulent trading. He had a criminal record for dishonest fish sales dating back to 2003, with six convictions spanning 62 offences, and had previously been jailed for similar offences.
Lewis Kerr, defending, said Henderson had run up drug debts due to his heroin and crack addictions. Mr Kerr said Henderson admitted: “Not a day goes by that I don’t regret what I have done, it is just not acceptable.”
Judge Howard Crowson jailed him for five years and seven months, saying the offending persisted despite warnings and attempts from trading standards officers to get him to sell legally. He imposed a Criminal Behaviour Order, indefinitely banning Henderson from going door-to-door and conducting unsolicited sales.
After the hearing, Lord Michael Bichard, chair of National Trading Standards, said: “Threatening older victims – including at least one aged over 100 – and intimidating them in their own homes shows utter cowardice. Many victims were repeatedly targeted, giving the defendant money they could not afford to lose, just to make him go away.
“Once again our team in the North East – who have carried out a number of prosecutions against illegal fish sellers – have stopped a ruthless individual in his tracks and prevented untold further harm. I’m proud of everyone involved for their relentless efforts to identify and bring these criminals to justice.”
