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Glasgow Live
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Heather Greenaway & Amy Duffy

Rutherglen girl is the new face of Primark and is signed to modelling agencies around the world

A former shy Rutherglen schoolgirl is now the face of Primark.

Kirsty Shearer has appeared in magazines all over the UK, Europe and Asia, with the world's biggest brands queuing up to use her in their ad campaigns, and her picture is now up in Primark stores across the country.

Kirsty told the Daily Record: "I seem to have the look advertisers go for, especially now I've cut my hair short. At 5ft 6in, I'm too short to be a catwalk model but commercially I appear to be exactly what brands like.

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"Seeing my face all over posters and pillars at Primark has to be one of the highlights. My mum has been going round the stores and sending me photos, as have my London friends. It's all very surreal."

The 22-year-old beat more than 2,000 rivals to win the inaugural #Scoutmescotland competition, ran by the Daily Record, in 2018 and has modelled all over the globe.

Kirsty, whose mother agency is Colours in Glasgow, added: "I've had the most incredible few years since winning a competition I had no intention of entering. I've modelled for Gucci in the German version of GQ magazine and starred in a campaign for Barbour footwear.

"It's been crazy and I've loved every minute. I've gone from a shy, nervous schoolgirl to someone who has no qualms about travelling on my own all over the world, meeting stylists and performing in front of the camera.

"I'm signed to agencies in Glasgow, London, Paris, Milan, Madrid, Japan, Stockholm and Korea, which just blows my mind. I've done shoots in some very exotic places and met some incredible people."

When Covid struck in 2020, the modelling industry shut down for nearly 18 months, which prompted her to take up a university degree in fashion branding at Glasgow Caledonian University.

Kirsty Shearer (Daily Record)

Now in her third year, Kirsty said: "In 2019 my modelling career was flying and then at the start of 2020 there was no work so I decided to get a degree.

"Modelling ignited my passion for sustainable fashion and when I complete my studies I'm hoping to have a dual career in modelling and fashion. I've started an internship with designer Hayley McSporran and I've been volunteering with Sustainable Fashion Scotland.

"At the moment I am fitting modelling jobs around my studies but when I finish I plan to take a gap year to model and, if possible, head to the States."

Ross Young, of Colours, said: "Smart, beautiful and with the kind of cool factor you just can't manufacture, Kirsty's international modelling career is going from strength to strength."

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