An indictment filed by U.S. prosecutors has revealed a media company linked to six conservative influencers, including Tim Pool, Dave Rubin, and Benny Johnson, was secretly funded by Russian state media employees. The company allegedly produced English-language videos that aligned with Kremlin interests in amplifying U.S. domestic divisions to weaken opposition to Russian agendas, such as the conflict in Ukraine.
The influencers, who have millions of followers online and have been prominent figures in right-wing political discourse, were reportedly unaware of the source of the company's funding. The U.S. Justice Department has not accused the influencers of any wrongdoing but has charged two employees of RT, a Russian state media company, with conspiracy to commit money laundering and violating the Foreign Agents Registration Act.
The indictment highlights Russia's efforts to leverage the popularity of right-wing podcasters and content creators who have gained significant followings on social media platforms, particularly since the Trump era. It underscores concerns about foreign influence operations targeting American audiences through online personalities.
The indictment does not name the Tennessee-based company involved, but details align with Tenet Media, an online media company featuring conservative commentators like Pool, Johnson, Rubin, Lauren Southern, Tayler Hansen, and Matt Christiansen. These influencers collectively have over 7 million subscribers on YouTube and a substantial following on other platforms.
The influencers associated with Tenet Media have built loyal followings by expressing conservative viewpoints and engaging with controversial topics. Some have faced criticism for spreading political misinformation. The indictment reveals that influencers were lucratively compensated for their work, with one contract reportedly offering a $400,000 monthly fee, a $100,000 signing bonus, and additional performance incentives.
Tenet Media's content has attracted high-profile guests from the conservative sphere, including political figures like Lara Trump and Vivek Ramaswamy. The company's videos have garnered millions of views on YouTube, contributing to its significant online presence.
The case underscores the evolving role of influencers in shaping public opinion and political discourse, particularly in the absence of clear disclosure requirements regarding funding sources. It also sheds light on the potential vulnerabilities of online platforms to foreign influence operations targeting American audiences.