In the mid-1980s, a revolutionary partnership between legendary rap group Run-DMC and Adidas took the music and fashion world by storm. The group, comprised of Joseph 'Rev Run' Simmons, Darryl 'DMC' McDaniels, and the late Jam Master Jay, popularized an iconic sneaker style that became synonymous with their image - no laces.
However, in a recent interview with PEOPLE, Rev Run revealed that while their signature look may have captivated the world decades ago, laces are now an essential part of his Adidas footwear. 'I'm wearing Adidas right now,' he proudly stated. 'They're loosely fitting, but they do have laces. I'm 59 years old.'
The interview coincided with the premiere of their Peacock docuseries, Kings from Queens: The Run DMC Story, where they delve into the impact and significance of their hit song 'My Adidas.' DMC, too, expressed his unwavering loyalty to the brand, emphasizing that Adidas are 'all I can wear.' He fondly reminisced about the joy he felt when he got his first pair and the happiness that came with the group's partnership with the brand.
Yet, what made Run-DMC's collaboration with Adidas truly remarkable was the larger message it conveyed. It transcended mere sneakers and became a symbol of unity and inclusivity. DMC explained, 'They represent positivity, creativity, something good. No division — bringing White, Black, Puerto Rican, bringing rock and hip hop together. There are so many important values that, by Run-DMC wearing and repping those sneakers, people want to be a part of.'
The significance of the sneakers went beyond the physical product itself. It embodied the confidence and enthusiasm that hip-hop culture instilled in Run-DMC and their fans. DMC further elaborated, 'When you put those sneakers on, it's not about the product itself. It's about the person with those sneakers on. Hip-hop has given us the confidence to be enthusiastic about who you are.'
The documentary sheds light on the origins of 'My Adidas.' In a revealing anecdote, Russell Simmons, a record executive and Rev Run's older brother, disclosed that he wrote the lyrics while under the influence of 'angel dust.' Despite the unusual circumstances surrounding its creation, the song showcased the group's passion for their beloved Adidas and became a timeless anthem.
The enduring legacy of Run-DMC and their partnership with Adidas continues to resonate even today. Their influence on both music and fashion remains undeniable, and their ability to bridge cultural divides through their art is a testament to the power of unity and self-expression.
As we reflect on the impact of Run-DMC and their iconic sneakers, it is clear that their story transcends the boundaries of time. The significance of their message and the enduring appeal of their music remind us of the importance of staying true to ourselves and embracing the values that bring us together.
