Roman Kemp whipped fans into a frenzy as he asked his Twitter followers a crucial question about their post-bath washing routines.
The former I'm A Celebrity... Get Me Out Of Here! contestant had initially announced he had an "adult question" before sparking a mass debate over the situation.
It comes just days after Stacey Solomon left people bewildered as she revealed how often she changed her bed sheets at Pickle Cottage.
But Roman appears to have vanished from social media since asking his question which sparked a wide variety of responses from his dedicated social media followers.
In view of his 318,000 Twitter fans, the 30-year-old asked: "Genuine adult question… How often can you reuse a towel?"
His post which has been liked over 900 times received 300 responses, which included former Love Island star Chris Hughes reply: "A week at least... You're clean by the time you use it. Just clean water being dried out and ready to use again."
While one fan commented: "Twice for a bath towel, every couple to few days hand towels … this has me thinking way too much about towels and I'm now questioning what kind of towels I have and how many types of towels there are."
"I'd say like 4-7 days sometimes I barely use it for a minute in which case it will be 7 days," said a second.
Before a third tweeted: "This goes round in my head all the time haha Same with a pillowcase. I started changing both day 4, although I think pillowcases should be more often."
"Everyone is different, but I tend to sit around in my bath towel for a while and then just stick in the washing machine out of habit. Hand towels usually every couple of days," added another.
A fifth penned: "Depends how you hang it up to dry. But three to four uses in my opinion."
Roman's debate came just hours after he appeared to make a joke about himself after wearing a crocheted vest to the recent BRIT Awards.
The Capital FM Breakfast Show host appeared at the glitzy event flashing the flesh as he made the most of the awards being held on a Saturday night, meaning he didn't have a 4am wake-up call for work the next day.
But after appearing on screen, Roman was compared to Keeping Up Appearances' Onslow as his muscular biceps were on full display.
Sharing a string of posts to his Instagram, Roman penned: "Thought I would wear something bit more fun to the Brits… It has gone down well then," alongside several memes created from the night.
