Paris has served as backdrop for many a fashion campaign. Not just for Paris-based brands, either. Yes, there's definitely something special about the City of Light. Which is why Roger Vivier set its Spring 2025 campaign there. Plus, it also includes one of the city's most famous residents.
Ines de la Fressange features prominently along with her daughters, Violette and Nine d'Urso, in Un Air de Paris. The model, style icon, writer, illustrator and ambassador and her children are decked out in the brand's Belle Vivier slingback in different colorblock combinations while carrying the newly-released Belle Vivier bag. Photographed by Marcin Kempski, the ads focus on contrasting the classic architecture of several Parisian salons with the collection's key pieces. Chinese actress Xin Zhilei also appears in the accessory-forward campaign.
Scroll down to discover the rest of the Roger Vivier Spring 2025 campaign in all its Parisian glory.
