Rumours have surfaced regarding a potential collaboration between Rockstar Games, the developer of Grand Theft Auto 6, and a company named Sweet Baby Inc, which has been labeled as 'woke' by certain online groups. Sweet Baby Inc describes itself as a narrative development and consultation studio with a mission to create more empathetic and inclusive stories in the video game industry.
The company has previously worked on major gaming titles like Spider-Man 2, God of War Ragnarok, and Alan Wake 2. While a Reddit post displayed Rockstar's logo under Sweet Baby Inc's client section, it was later revealed to be edited and not officially listed on the company's website. However, 2K, a subsidiary of Take-Two Interactive, which also owns Rockstar, is listed as a client on Sweet Baby Inc's website.
Given the history of the GTA series for pushing boundaries in satire, there is speculation that Sweet Baby Inc's involvement in GTA 6 development could lead to concerns about the game being too 'woke'. Opinions among Reddit users vary, with some expressing skepticism about the potential collaboration, citing the traditional satire in GTA games that may not align with Sweet Baby Inc's narrative.
Sweet Baby Inc has faced criticism from certain gamers and online communities who believe the company's efforts to enhance diversity, equality, and inclusivity in video games are detrimental. Reports suggest that the company has been embroiled in controversies, including an incident where an employee allegedly attempted to have a Steam user banned for creating a tracker to monitor games associated with Sweet Baby Inc.
Despite claims of a small role in providing story feedback, some users feel that Sweet Baby Inc's involvement results in the forced inclusion of Black or LGBTQ+ characters in games. The company has been the target of online harassment campaigns, with groups like 'Sweet Baby Inc Detected' accusing it of exerting undue influence on the games it collaborates on.
It is essential to note that these are ongoing speculations and opinions, and the actual extent of Sweet Baby Inc's involvement in GTA 6, if any, remains unconfirmed.