River Island shoppers checking out the store's Instagram page have been left confused by one of the retailer's latest posts.
As the fashion store updated buyers about its latest range of knitwear one fan said "why would you guys advertise it like this", alongside a broken heart emoji.
The post, captioned "spice up your spring wardrobe", showed what looked to be a fluffy two-tone cardigan.
Priced at £30, the cropped fluffy knit is long-sleeved with a V-neck and button front.
The post received more than 1,000 likes.
But rather than being two-tone as the post implies, it is actually one colour.
Taking to the comments section, one shopper wrote: "Omg I actually thought this was one cardigan."
Another said: "Why would you guys advertise it like this? I thought it was one cardigan! Never mind."
But despite the confusion, browsers agreed that it was a must-have.
One person wrote: "I need them both".
Another added: "I need it".
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