Richard Madeley has come under fire from viewers after he called Chloe Kelly the wrong name in an interview.
The Lionesses footballer was on Good Morning Britain discussing her Euro 2022 success when the blunder happened.
After a long chat about her winning goal, her celebrations as well as what's next for her, the interview came to a close.
"Chloe... Or Coco as I call my daughter, Chloe. Coco, thank you very much indeed," Richard told the footballer.
Both Kate Garraway and Chloe smiled as the segment changed to an ITV competition.
Fans cringed after watching the brief exchange on television and took to Twitter to comment on the 'creepy' moment.
"Richard calling Chloe Kelly Coco [vomiting face emoji]," one user commented.
Another added: "Richard calling that lioness footballer the same nickname he calls his daughter is just creepy and totally inappropriate. She’s called Chloe, not Coco!"
"Richard that sounded really creepy," another user tweeted.
Back in June, Richard made a similar blunder when he called The Wanted's Max George a different name.
At the end of the interview, he called the singer 'Tom' - who died in March from a brain tumour.
Max appeared on the ITV show to promote his best pal's book, Hope: My Inspirational Llife, and discuss mental health.
Speaking to Richard and his co-host Charlotte Hawkins, Max said: "Right up until the end he would still be talking to other patients that had the same diagnosis as him.
"He was letting them know there is life to live and putting a positive spin on everything right up until the end.
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"I think he touched a lot of people along the way and a lot of people that he didn't know. Which I'm really proud of him for."
Richard then said to the singer: "Tom, it's really good to speak to you."
Fans were shocked by the mistake and took to social media to question it, with one user saying: "Did Richard Madeley just call Max Tom?!! @GMB"
"I knew I heard him say that!! What an absolute idiot," another replied.
One commented: "It was bad enough Richard Madeley constantly interrupting Max but him ending the interview with thank you coming on Tom. Really is the cherry on the cake #GMB."
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