Richard Arnold has committed to "strengthening the role of fans at the heart of the club" in his first message to shareholders as Manchester United chief executive.
The 51-year-old succeeded Ed Woodward as CEO on 1 February after the latter stepped down from the role following 16 years of service at Old Trafford.
Arnold, who has a background in accounting, joined United as group commercial director in 2007 and was promoted to group managing director six years later.
Now in the hot seat, he is tasked with restoring the Red Devils to their berth at the pinnacle of English and European football.
United have not won a trophy since 2017 and their main aim this season appears to be a top-four finish in the Premier League, while they are firm outsiders to lift the Champions League.
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But Arnold is optimistic for the future, highlighting the club's "opportunities" and vowing to "foster a culture of excellence" during his tenure.
In a statement accompanying the release of United's financial results on Tuesday, Arnold said: "Everyone associated with Manchester United should have belief in the opportunities that lie ahead of us, both on the pitch and in the way we engage and serve our fans.
"We have a clear vision and we are implementing a strategy to win with an empowered leadership team to drive that forward.
"We will foster a culture of excellence through a world-class football environment, while strengthening the role of fans at the heart of the club and harnessing the power of Manchester United to make a positive impact on people, the environment and society.
"All of this will be supported by a sustainable operating model that ensures the club is strong for the present and secure for the future."
There have been calls for fans to have a bigger input in running United ever since the Super League scandal last year.
Joel Glazer, United's co-chairman, was due to serve as vice-chairman of the breakaway European competition before mass backlash led to its demise within 48 hours of announcement.
Red Devils fans made their thoughts on the Super League clear by storming the Old Trafford pitch ahead of a Premier League fixture against Liverpool as tensions spilled over at an anti-Glazer protest.
The Manchester United Supporters Trust (MUST) subsequently launched a campaign for an official fan share scheme which had the backing of club legend Eric Cantona.
"No one loves the club more than we do so fans should be at the heart of ownership," MUST said. "This is our chance to take the first step towards that change."
