In a recent Hub Entertainment Research survey, 59% of U.S. consumers said they'd “pay for a service to manage, use and pay for all my subscriptions in one place.”
But don't mistake this collective "bundling" impulse as merely a desire to return to pay TV-style content packaging. It's more of a broader impulse to restore old cable-world “triple-play” economics.
Back in the day, your cable company would bundle video, high-speed internet and landline phone services. And when Hub recently asked several thousand U.S. consumers what they'd most like to see in a bundle, here were the top five selections:
And when the question was distilled to just men 18-24, here's how the responses broke down:
The stickiness of Netflix is notable to operators like Comcast, which is currently bundling the streaming giant alongside Apple TV Plus and its own Peacock service in a package it calls StreamSaver.
Might Comcast, which already bundles fast-growing Xfinity Mobile wireless service with home broadband, be better served by adding Netflix to that package? Or perhaps a third-party music service, too?
Hub also found that Amazon’s service portfolio became more “essential” to consumers when video, music and gaming were combined in a triple play.
