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Birmingham Post
Birmingham Post
Business
Jon Robinson

Restructure at Anthony Joshua-backed Pulseroll amid England star investment talks

An exercise recovery products retailer backed by Anthony Joshua has completed a restructure as it holds investment talks with an England football star.

Manchester-headquartered Pulseroll made two of its employees redundant in the weeks running up to Christmas.

Speaking to BusinessLive, chief executive and founder Paul McCabe said the move was not a "knee jerk reaction" and one that he had thought "long and hard about".

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Pulseroll's customers include Sale Sharks, Burnley FC, Salford City FC as well as British Rowing, British Gymnastics and Leicester City FC.

The company has been backed by Anthony Joshua since 2021.

Mr McCabe also confirmed that the business is in talks with an unnamed England Premier League star who is "very, very interested" in investing.

The CEO added that Pulseroll's turnover increased from £2m to £2.35m in the 12 months to August 2022 and that a rebrand of its logo and packaging is scheduled for March as well as the roll out of new products.

He said: "We're in several investment talks at the moment and we're in an incredibly exciting position.

"We performed very well last year in what was a very challenging environment."

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