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Edinburgh Live
Edinburgh Live
World
David McLean

Remembering the loved Edinburgh toy shop The Jolly Giant that ended in financial ruin

Back in the day there were few things better than a weekend trip out to the toy store - especially if the toy store happened to be The Jolly Giant.

The Glasgow-founded toy superstore came to Edinburgh in the early '80s, occupying a huge warehouse at the Peffermill industrial estate.

When it first opened, there really was nothing else like it in the capital. Toy shops in the past had been on a much smaller scale, or situated deep within the basements of city centre department stores.

READ MORE: Incredible photo shows huge Edinburgh quarry that's now a bustling retail park

Giant by name, giant by nature, The Jolly Giant was every good girl and boy's dream and we'd spend ages visiting every aisle of what was essentially a massive barn filled with everything you could possibly imagine from Teenage Turtles and Polly Pockets to Super Soakers and Raleigh mountain bikes.

Then there was the OG Monopoly, before they started creating editions for every cul-de-sac, those radio controlled cars, Zipper Cat from The Get Along Gang, Subbuteo ... let's face it, we all have memories of some classic toys.

Yes The Jolly Giant had everything, and was so popular that it wasn't altogether weird to see customers in sleeping bags outside the front door - having spent the night there, keen as they were to get their hands on the latest toy craze.

This place was heaven for 80s and 90s children - even if many younger kids were slightly terrified of the huge Jolly Giant mascot at the entrance.

Featuring a cartoon giant for a mascot that resembled Treguard from children's adventure show Knightmare, the toy store advertised itself on billboards and on TV - with ads that saw the giant wield a big club and 'smash' pounds off toy prices.

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Sadly for local toy fans, the glory days of The Jolly Giant couldn't last. Competition from the likes of Toys R Us at Fort Kinnaird gave the Scots firm a run for their money and by the late 1990s they were experiencing financial difficulties.

The Jolly Giant, which at its height had stores in 18 locations all over the UK and employed more than 300 people, went into receivership in 1998 with the final store closing four years later.

Edinburgh's Jolly Giant store at Peffermill briefly became a soft play centre called The Jelly Club (another fondly-recalled place for locals of a certain age), however, housing has since been built on the site.

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