He’s the man of the moment after tying the knot earlier this week to sweetheart, Pixie Lott - and Oliver Cheshire has just unveiled his clothing line Ché has collaborated with hit fashion brand Reiss.
The model and his gorgeous brand Ché have created a sustainable summer collection with Reiss, that taps into luxury holiday wear. The 26 piece collection, which launched today, reflects Reiss's tailored urban sensibility and Ché's eternal summer aesthetic.
Reiss customer’s are yearning for holiday dressing, and this collection has inspired the two design teams to create a collection of style synergy and multiple occasions you can wear the gorgeous clothing too.
You’ll find a stylish line-up of Cuban-collar shirts, patterned co-ords, knitted polos, swimwear, t-shirts, and tracksuits, to which are all staples for both brands! As you’d expect, the collection comes in a typical Reiss colour palette with Ché inflected graphic details such as their trademark stripes.
Founder and Creative Director of Ché, Oliver Cheshire, discusses the partnership and says “For me, it’s about more than just two logos on a t-shirt. I wanted this to be about the fabrics, the technology, and the synergy of the two brands. Plus, I love Reiss knitwear, so we’ve been able to merge well.”
Ché's eco-conscious ethos met Reiss’ evolution towards cleaner fashion – every style comes with outstanding sustainable credentials.
Swim shorts made from 100% recycled nylon - regenerated from waste yarns and fabric scraps, have optimal resistance to chlorine, saltwater, and UV light, but also prevent scrap textiles and indestructible plastic-based products from heading to landfills and the ocean. Polo shirts are made from cotton through a responsible waterless process, reducing the output of wastewater and CO2 emissions, while the Valbonne shirt is made from Lenzing material EcoVero - a viscose fibre derived exclusively from certified renewable wood sources.
So whether you’re jetting off to the isles of Ibiza, Majorca or even Costa Del Brighton - you won’t want to leave home without filling your case of clothing from Reiss x Ché, that’s for sure!
We’ve picked out some of our favourite pieces but you can shop the full range right here.
Have you spotted something you like from Oliver’s Ché collection with Reiss? Let us know your favourite piece in the comments section below.
