In a video AMA (Ask Me Anything) on Friday, Reddit CEO Steve Huffman announced that the website is actively experimenting with paywalls, stating that upcoming paid subreddits will be coming soon.
In an answer to a submitted question about monetisation, Huffman responded with: “Paid subreddits? Yes.”
“It’s a work in progress right now, so that one’s coming.”
Huffman described the paid subscriptions as one of the “new key features” that Reddit will introduce this year.
One of these features will include monetised content including certain subreddits and “exclusive content or private areas” being hidden behind paywalls.
However, Huffman has not yet announced when exactly paywalls will be live.
What subreddits will be behind a paywall?
For now, no specific subreddits have been announced yet.
Details have yet to be revealed, however watch this space for any and all updates!
How have Reddit users reacted to upcoming paid content?
Reddit users have responded to the news with as much disdain as one would expect.
“Looks like my Reddit addiction can finally end,” one user wrote in a post shared in r/facepalm.
Some more comments on r/facepalm. (Source: Reddit)
“I don’t even pay to see porn LOL,” writes another.
In another post published to r/technology, one commenter stated that they “can’t ever imagine paying money to read content on this site”, in reaction to the news.
Comments on r/technology. (Source: Reddit)
“I used to just go to the comments for entertainment but now it’s impossible to tell if those are even real.”
The news of upcoming paywalls comes right off the heels of Reddit’s Q2 2024 earnings report, which showed a net loss of almost $10.1M USD ($15M AUD).
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