Red Bull has added to its portfolio of global brand collaborations with video technology leader Neat becoming the team's official video conferencing hardware and innovation partner.
The Milton Keynes-based outfit will be able to use Neat's expertise in the video technology market space to 'support creative and flexible collaboration'.
The deal, which starts from next season and was announced ahead of the 2024 Las Vegas Grand Prix weekend, will see Neat featured on Red Bull's car, the pitcrew helmets and track displays as well as being granted hospitality opportunities within the team's on-track premises.
Red Bull team principal Christian Horner said: “With our shared commitment to innovation and excellence, we are excited to welcome Neat to the Oracle Red Bull Racing Team and look forward to working together to support simple and immersive collaboration experiences for our organisation.
"Close teamwork, passion, and creativity are key to the team’s success on the track, and Neat’s video technology will allow us to collaborate at our best.”
Neat CEO Janine Pelosi added: “Oracle Red Bull Racing is known around the world as a team that has achieved the highest level of success in Formula 1 racing, and we are pleased to join them as a partner.
"Neat’s passion for delivering simple yet powerful collaboration experiences align perfectly with the Oracle Red Bull Racing team’s dedication to bringing a complex organisation together to achieve success.
"This partnership brings the Neat brand to a large global audience while staying true to our core ethos of bringing people together with our elegant and powerful video devices.”
This follows the announcement ahead of the United States GP that telecommunications giant AT&T had extended its partnership with Red Bull.
