Those watching Rangers' Europa League quarter-final second leg with Athletic Club this evening will notice the players of the away side are sporting a different shirt sponsor than usual.
Unibet is usually printed on the front of Rangers' jerseys, although tonight, TeamTalk features on the front of the players' shirts after Unibet donated their regular sponsorship space to the Rangers Charity Foundation initiative.
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TeamTalk supports men's physical and mental well-being through the power of football.
John Joyce of Rangers Charity Foundation said: "I would say to any man who is feeling as if they’re on their own: get yourself involved with the Team Talk programme.
"There is still a stigma attached to men talking about what problems they may have, but we see that lifting when they become involved with the project. It’s a safe, inclusive and welcoming space for men – all while using football and Rangers as a familiar hook."
The programme has improved the life of participant Andy Keenan for the better: "It’s changed my life," he said.
"I was in the house a lot and didn’t go out much, but now I look forward to coming here after work. I would thoroughly recommend it to other men in the same position.
"You might feel a bit shy at first, but everyone involved makes you feel welcome. It’s one of the best things I’ve ever done."
Rangers are next in action after their second leg against Athletic a week on Saturday, when they face St Mirren in the first of their Scottish Premiership post-split fixtures.