Named after the parents of the ancient Greek Goddess of love and eternal youth, Zeus + Dione is the ready-to-wear label proudly designed and produced in Greece, as you’d expect.
The label was established in 2012 and ever since they’ve been known for their silhouettes that merge clean lines and intricate embellishment. And let’s not forget their vibrant and easy colorways that beautifully catch the sun. Think perfectly paired two-pieces that vibe Talitha Getty and extravagant kaftans that would lure Elizabeth Taylor.
Felicity Carter: How, when, why did you get into the industry?
We wanted to support our country. We thought it was very important to participate in the collective effort to get Greece out of a crisis while doing something we enjoy. It was also important to prove to the business world that there are opportunities in Greece. Τhis lovely journey started 7 years ago.
FC: Did you always want to start your own label, and how did it come about?
The aim of the brand is to produce modern luxury with a story to tell that transcends classical notions of style and design. We had a clear position that we will support local craftsmanship and handmade creations originated by people with a long tradition in their craft and this is all about our brand.
FC: What influences your brand?
One collection can be inspired by the different types of embellishment that folkloric costumes carry and reproduce them with innovative materials and an intriguing pallet of colors. Moreover, one can acquire the cut of a costume and based on that, recreate a new modern style garment. Finally, one can be influenced by classical Greek architecture formations and apply them in textile design or techniques of fabric manipulation.
FC: What is luxury to you?
Zeus + Dione aims to create modern luxury with ease. Each collection builds on from the previous ones, creating a flexible wardrobe with enduring qualities. The silhouette is effortless, traveling from day to night and from work to leisure and this is what luxury is for us. Today ZEUS+ΔΙΟΝΕ is working in partnership with artisans from all over Greece to rethink, redesign and redefine craft in order to produce innovative yet classical, cotemporary yet timeless modern luxury.
FC: Who is your customer?
The Zeus + Dione woman is confident and loves quality. She is a woman of the world and has traveled to destinations with authenticity and history. She is a modern woman with high aesthetics who recognizes how valuable is something that is handmade and the value of uniqueness. She is a woman who knows history and tradition. She is a “modern explorer” who wants to dive in the past but also to observe what is happening right now around her. A woman who is open to “receiving stimuli”, who knows how to decode and make her own. Although she is well-known in her field, she is low-key and wants to be surrounded by fine things with high aesthetics.
FC: What’s the best piece of advice that you’ve been given when it comes to handling the fashion industry?
Create a brand with a story. Don’t just create another fashion brand. It’s important to have a story to tell. We have raised awareness about Greek fashion which did not exist, which is something we are particularly proud of. A major challenge is the scale-up of the business to the next level and remains consistent in the high-quality product you offer to the customers.
FC: What’s coming up for the rest of the year?
The new Zeus + Dione Flagship Store in Athens just opened so we are working on the launch of the store which is a unique construction that translates the inherent ability of fabrics to capture movement and light into static architectural space! New Projects for Zeus + Dione means new and innovative products, collaborations, exclusive seasonal items, new sales channels, and creative sourcing or raw materials and producers.
Shop the brand at The Modist.
