- Roku, Inc (NASDAQ:ROKU) and Walmart Inc (NYSE:WMT) enabled a seamless T-Commerce checkout experience for CTV viewers, permitting product purchases to take place in conjunction with an associated advertisement Stephens analyst Nicholas Zangler noted.
- Roku will likely utilize targeting, optimization, and measurement capabilities to help advertisers deliver relevant, shoppable ads to consumers with a high propensity to respond, Zangler noted.
- On a shoppable ad, viewers need only press "OK" on their Roku remote to proceed to check out. One more click of the "OK" button on the Wal-Mart checkout page places the order.
- Roku Pay which houses the viewers' payment information, will help place the order and transact, he observed.
- Wal-Mart will serve as the exclusive retailer for the fulfillment of product purchases are fulfilled.
- Activation and measurement of shoppable ads for advertisers will be conducted exclusively by Roku's OneView DSP.
- The offering appears to be a pilot with deeper integration planned, he added.
- Zangler has an Overweight on Roku with a price target of $190.
- Price Target: ROKU shares traded higher by 2.29% at $80.34 on the last check Friday.
