Raymond Loewy designs

1936: Loewy with his design for the Pennsylvania Railroad's S1 steam locomotive Photograph: Bettmann/Corbis

1938: 'streamlined locomotive' by Raymond Loewy for the Pennsylvania Railroad Photograph: Alamy

1940: an advertisement for Lucky Strike cigarettes. Loewy improved the existing green and red package by changing the background from green to white, making it more attractive to women, as well as cutting printing costs by eliminating the need for green dye. He also placed the Lucky Strike target logo on both sides of the package, increasing visibility and sales Photograph: Fotosearch/Getty Images

1946: the Greyhound Scenicruiser, made for long-distance travel across America Photograph: Paul Popper/Popperfoto/Getty Images

1948: Loewy rests on a Studebaker model in his home Photograph: Bernard Hoffman/Time & Life Pictures/Getty Image

1951: a Studebaker at a car show in Paris Photograph: Roger Viollet/REX

Loewy in 1948. Loewy designed many large corporation logos, including Exxon, Shell, Chubb, US Postal Service, TWA and Studebaker Photograph: Bernard Hoffman/Time & Life Pictures/Getty Image

1953: Loewy with his razor design in New York Photograph: Carl Nesensohn/AP

One of Loewy's most famous redesigns was of the original Coca-Cola contour bottle. Eliminating the clear embossing and adding vivid white Coca-Cola lettering, designed and introduced first king-size or slenderized bottles in 1955. In 1960, he designed the first Coke steel can with diamond design Photograph: Alamy

1958: launch of the Coquelle Le Creuset set design Photograph: Le Creuset

1960's: Air Force One's livery was redesigned by Loewy in 1962 using slate and cyan blues. The presidential seal was added to both sides of the fuselage near the nose, a large American flag was painted on the tail and the sides of the aircraft read "United States of America" in all capital letters. Loewy's work won immediate praise from the president and the press. Variations on Loewy's original design are today flown by most of the US Air Force's fleet of VIP aircraft Photograph: Bill Eppridge/Time & Life Pictures/Getty Image

A postage stamp honouring Loewy's design for a pencil sharperner. Loewy redesigned the United States Postal Service's eagle logo in 1970. Photograph: AP