After just seven seasons, Lamar Jackson has cemented his case as one of the greatest players to suit up at the quarterback position in NFL history. A two-time AP NFL MVP, Jackson’s list of accolades also includes being a Heisman Trophy winner, one of the highest-paid signal-callers in league history, and now, a Gatorade elite athlete and member of one of the most celebrated families in sports history.
The 2023-24 season was transformative for the NFL, and this year is set to change the future of football for the next generation of athletes with the rise of women in football, the growing interest in flag football and the new era of athlete individualism. As part of the fabric of football culture, Gatorade is continuing to fuel athletes on the field and the future of the sport off the field.
Gatorade announced the signing of Diana Flores, Gatorade’s first flag football athlete, to its elite athlete roster, along with Jackson, the Vikings Justin Jefferson, and the Rams Puka Nacua to Gatorade’s unmatched NFL athlete roster.
Launching a 360-campaign, “You Know We Got IT,” with a film narrated by Jackson, Gatorade has chosen to celebrate athletes’ individual “IT” and continues the brand’s “Is It In You?” campaign.
“This campaign is all about the idea that ‘IT’ is an internal mindset that drives you to be your best, which rings true for me,” said Lamar Jackson, two-time MVP and Gatorade athlete. “Becoming an official Gatorade athlete and debuting my first campaign is surreal. I’m proud to be working with a brand that’s championing the future of football, and I’m hyped for athletes everywhere to think about how their ‘IT’ can help them lock in and be great.”
Celebrity fashion designer Kristin Juszczyk, the wife of 49ers fullback Justin Juszcyzk, and Gatorade have collaborated on a limited-edition drop that will be available on Gatorade iD on September 12 at 10 a.m. EST.
Gatorade has invested more than $100,000 to provide young female athletes more access to flag football through Gatorade’s Equity in Sport initiative.
You can see Jackson star in the epic video below.
