To paraphrase a fairly popular internet meme, if I had a pound every time an egomaniacal South African with an inflated sense of their own comedic value had made Twitter a slightly worse place this month, I'd have two pounds.
That isn't a lot, but still, it's weird it's happened twice.
As Elon Musk goes about slowly killing the Bird App with half-baked ideas and attempts to shut down parody, South Africa's director of rugby Rassie Erasmus does his best to keep the latter alive - albeit inadvertently.
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By now, the mastermind behind the Springboks' 2019 World Cup victory has become a figure of ridicule and embarrassment. Most seem to realise it, other than some of his more loyal compatriots.
Ever since last year's Lions tours, Erasmus has wilfully poured fuel onto the fire of unpleasantness. He, of course, was hit with a ban for that remarkable outburst after being found guilty of "attacking, disparaging and/or denigrating the game and match officials and not accepting the authority of match officials".
Most would take that ban on the chin and try to see the error of their ways. Not Erasmus, though.
Instead, he's doubled down with a raft of sarcastic tweets attempting to highlight supposed refereeing injustices against the Boks in their defeats to Ireland and France. Oscar Wilde famously said sarcasm is the lowest form of wit, but the highest form of intelligence, but then he'd never been subjected to Erasmus sub-tweeting hours after full-time like a mardy teen who never fully grew out of using cynicism as a self-defence mechanism.
At its core, sarcasm - at least, the half-arsed type that Erasmus employs - is little more than a self-aggrandising pat on the back and an attempt at manufacturing the sense of outsiderdom. He's not that, though, as one of the most well-known and influential people in the sport.
His followers still lap it up though. 'Rassie Erasmus is losing the battle against World Rugby' read one South African headline this weekend.
What battle? There's no conspiracy here when it comes to South Africa and referees.
They'll get some bad calls, but so does every nation. Erasmus' crusade, and the blind faith of those behind him, has helped perpetuate the myth in some quarters that World Rugby are out to get the Springboks - despite them winning the last World Cup in the face of such apparent corruption.
It's helped further by the YouTube channel that manages to find about 50 heinous injustices after every Springbok match, all pointed out with over-the-top graphics and a strangely morbid soundtrack. Never has the word 'analytics' been so out of place in a channel's name.
Headlines like the one above and the attempts by some in South Africa to induce more pile-ons with stories and posts asking fans to rate referees' performances are a dog whistle to all that Erasmus has added to rugby discourse in the last 18 months or so.
The end result of that is a bunch of accounts with an impressive series of numbers at the end of their username willing to defend just about anything Erasmus does, drawing upon the nonsense above as a means of evidence.
With a fervent and blindly loyal Twitter and media following, it's easy to see why some have compared Erasmus to Donald Trump on social media.
Of course, the former US President is currently banned from Twitter - although Musk may well change that at some point. For those wishing to avoid Erasmus' weekly video offerings, it seems that several alternatives to the social media site are popping up in response to Musk's acquisition.
For now, you'd imagine, most of those are Erasmus-free.
Because it doesn't seem like Erasmus' tweets will stop anytime soon. There will always be enough decisions in a game as nuanced and complex as rugby for either side to build a case that 'they wuz robbed'.
It's easier to lay the blame at Wayne Barnes' door rather than your own missteps throughout a year that has seen the world champions lose five Tests. Granted, other sides, including Wales, possess worse records, but we've yet to have Wayne Pivac splice together an Instagram reel noting every time something went against them.
Maybe World Rugby will act again. Maybe they won't. Were these comments in a press conference, he'd be fined in an instant, but the context and tone of the tweets might mean there's not quite enough explicit criticism to get involved.
What is explicit is the lack of contrition from Erasmus. There's something incredibly pious and holier-than-thou about saying Erasmus is damaging his own reputation, as well as that of the Springboks and rugby in general.
But it's hard to escape the feeling that the sport would be a better place without a director of rugby tweeting like a pound shop POTUS week after week.
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