Rapper turned marketing whizz Snoop Dogg wants fans to Just Eat… his own breakfast cereal.
Forget Gin and Juice, the Drop It Like It’s Hot star says he sticks to cold milk and a bowl of his Snoop Loopz.
The brekkie is set to be a new moneyspinner for the US chart icon, who has starred over here in TV ads for the takeaway delivery service.
Snoop co-created his business with fellow rapper and hip hopentrepreneur Master P.
I’m told deals are in hand to get the grub in supermarkets Stateside. A source says: “He fancies himself as music’s answer to Kellogg’s.”
An Insta plug boasts the Loopz are “delicious fo shizzle”, and “the best-tasting cereal in the game.”
Big talk when you think of names like Crunchy Nut Cornflakes and Weetos.
The music man’s breakfast line-up also includes oatmeal, syrup and pancake mix.
Snoop – real name Calvin Cordozar Broadus Jr – also has his own range of weed. He must be hoping his army of fans get the munchies…