The Los Angeles Rams announced a partnership with local restaurant La Brea Bakery on Tuesday that will aim to provide fans with an enhanced gameday experience with a local flair. Fans who are included in the team’s VIP tailgate will “enjoy delicious food by Food Network Star, Chef Aaron May, highlighting different La Brea Bakery breads weekly” according to the Rams’ official press release.
May, a local legend among Los Angeles foodies explained the partnership as part of the team’s official statement, saying that La Brea Bakery’s high standards fit with the culture of the Rams organization.
“La Brea Bakery empowers artisan chefs to curate elevated menus and dishes that our VIP attendees have come to expect,” He said. “I am excited to include this Southern California icon into our tailgates as Rams fans get ready to cheer on the defending champs.”
La Brea Bakery’s director of marketing, Brie Buenning, piggybacked off May’s comments, explaining that their breads will make for an exceptional pre-game experience.
“Our artisan breads provide the foundation for a great tailgate,” She said. “The La Brea Bakery brand is ‘born and bread’ in L.A. so partnering with the Los Angeles Rams is a natural fit. We’re excited to rise to the occasion by supporting our community both on and off the field.”
This partnership is sure to strengthen ties between the Rams and the Los Angeles community, and should cement their role as a key player in the local food scene for years to come. With an official tailgate sponsor now in place for VIP fans, the team will need to get their season turned around to make sure that their games are events that the Los Angeles faithful will show up for in the first place.
Their 2-3 record through five games has been a major step back from their Super Bowl championship performance in 2021, and with a win this week against the Carolina Panthers, the Rams could get themselves back to .500 ahead of the most grueling part of their schedule.
